Ecommerce company Myntra.com has released its first TV advertising campaign focusing on the mantra – “A fashionable new age”. Created by Happy Creative Services, the TVC has been shot in Old Delhi and aims to juxtapose new age fashion with old world grit.
According to Myntra, the combination is symbolic of the company’s reach beyond the boundaries of urban India and announces their stature in the world of online fashion. “Myntra has seen phenomenal growth in the last few quarters and has established itself as leading ecommerce destination for fashion. We want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaign,” Sanjay Ramakrishnan, senior vice president, marketing, Myntra.com, has said.
“It's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film that’s all about the new cool, Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journey,” said Kartik Iyer, founder and director, Happy Creative Services.
“The attempt was to create a film that’s pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. It’s a bugle call to those who believe that they belong to a new order,” added Carl Savio, creative director, Happy Creative Services.
According to Myntra, the combination is symbolic of the company’s reach beyond the boundaries of urban India and announces their stature in the world of online fashion. “Myntra has seen phenomenal growth in the last few quarters and has established itself as leading ecommerce destination for fashion. We want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaign,” Sanjay Ramakrishnan, senior vice president, marketing, Myntra.com, has said.
“It's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film that’s all about the new cool, Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journey,” said Kartik Iyer, founder and director, Happy Creative Services.
“The attempt was to create a film that’s pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. It’s a bugle call to those who believe that they belong to a new order,” added Carl Savio, creative director, Happy Creative Services.
